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Competitive Intelligence 


ATG offers one of the industry's most powerful competitive intelligence solutions available. ATG categories competitive intelligence into three primary component analysis:

  1. Product Management Analysis
  2. Product Development Analysis
  3. Competitive Market Analysis 

These three analysis were developed by ATG to categorize the three functional uses of our Corerate TM software. However, this is a very instructive means to think of competitive intelligence even if your organization doesn't utilize this software.

These three analysis aren't mutually exclusive by any means and significant overlap exists, but the focus and objective varies for each.

1. Product Management Analysis

This analysis is focused on managing an existing program.  Both new and renewal business is of significant concern.  Information concerning competitors is not considered in this analysis.  The two primary objectives in this analysis is to 1) improve pricing at the individual risk level and 2) minimize disruption of renewal business.  The key analysis are:

  • Compare proposed rate relativities to current and indicated relativities
  • Implement changes that result in correct balance of price improvements and retention of existing business.  Histograms of proposed rate changes is a key output.

2. Product Development Analysis

This analysis is focused on managing both existing and new programs. Both new and renewal business is of concern, but the focus is on new business.  Information concerning competitors is included in this analysis. Typically only a few competitors along with market leaders is included. The two primary objectives in this analysis is to 1) ensuring the overall rate level is correct and 2) ensuring the pricing is correct at the individual risk level. The key analysis are:

  • Compare proposed rate relativities to competitor relativities (and indicated if available)
  • Implement changes that result in correct individual risk relativities and overall rate level.

3. Competitive Market Analysis

This analysis is strictly focused on your program's competitive position in the market place. You should focus on all relevant competitors.  This analysis is likely to be updated frequently, such as on a monthly or quarterly basis.

 

 

 


 

 

 

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